A live music consulting agency

Making Live Music Happen

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Momentum Entertainment Group is a minority-owned live music consulting agency. It provides tailored production and talent buying services for high-profile events, tours, and festivals. We partner with radio, entertainment, and lifestyle brands from the arena to the club to produce once-in-a-lifetime music experiences.

Our expertise

What We Bring to the Stage

Strategy + Ideation

Crafting visionary concepts and tailored strategies to bring your event to life.
Talent Acquisition
Connecting you with the best artists and performers to elevate your experience.
Dynamic Production + Staffing
Seamlessly managing all production elements with expert teams on the ground.
Audience Targeting + Media Campaigns
Reaching the right audiences with impactful, data-driven marketing strategies.
Premier Venues
Securing top-tier locations to set the perfect stage for your event.
Build-Up + Breakdown
Ensuring flawless event setup and teardown with meticulous attention to detail.
Ticket Management
Streamlining ticketing systems for a seamless audience experience.
Tech + Activations
Integrating innovative tech solutions and immersive activations to captivate attendees.

14k+

shows produced

100M+

FANS REACHED

100+

GLOBAL PARTNERSHIPS

40+

YEARS EXPERIENCE
Our Portfolio

Highlights of Our Journey

our team

meet the team

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YALE “LENNY" HANSEN

Founder & CEO
GUS HENINGBURG

GUS HENINGBURG

Senior EXECUTIVE PRODUCER
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ROBERT DUCKET

EXECUTIVE PRODUCER

Let’s Build Something Unforgettable

We’re redefining the live music and festival model. Whether you’re a brand, artist, or agency, we invite you to partner with us and create groundbreaking experiences that captivate and inspire.

info@momentumentllc.com

201-416-9630

YALE “LENNY” HANSEN
Founder & CEO
Lenny Hansen, CEO and founder of Momentum Entertainment Group, has the expertise, connections, and vision to produce memorable events that exceed expectations. The combined knowledge of event operations, project management, concert touring, and event promotions with a resolute approach to executing special events. Curator of the hottest live events from ideation to completion, Lenny has over 20 years of experience as an event professional, spanning several industries across North America. Artists and brands trust Lenny to create the best platform partnerships for them. He has the unique ability to develop, communicate, and execute initiatives that align with the vision of his clients.
Lenny has collaborated with many partners and produced some of the most highly-rated reality shows and concerts with top-billing artists. His clients have included VH-1, iHeart, Universal Music, American Dream, and more. He credits his experiences, keen understanding of the consumer, and relationships with key connectors for his success. Lenny consistently delivers exceptionally unique guest and client experiences. His audience consistently supports and endorses his music and entertainment events.
GUS HENINGBURG

Senior EXECUTIVE PRODUCER

Gus has been a successful production master for some of the biggest tours, award shows, and events. Producer of dynamic stages and artist sets with a commitment to excellence. His efficient ability to keep track of all moving parts, ensuring participants do not go over their set times and that there is a smooth changeover, enables events to run effortlessly.
Gus has an undisputable ability to produce year after year. Always finding the best possible ways to advance the show, Gus comes up with the soundest financial and operationally smart solution. Some events produced include Hot 97’s Summer Jam, “On the Reggae Tip,” GQ “Men of the Year,” Revlon’s “Walk Against Breast Cancer,” Vibe Magazine special events, and more. Gus brings total production strategies, delivering premier event logistics holistically.
ROBERT “BOBBY” DUCKET
EXECUTIVE PRODUCER
Robert “Bobby” Duckett has over 30 years of experience in the Entertainment Business as a Tour and Venue Manager, Event Producer, and Music Executive. His expertise in event production has enabled him to develop a vast network of resources that improves production efficiency. He is results-driven and goal- oriented. His experience gives him the ability to solve problems confidently, manage and direct teams, and adhere to budget commitments without sacrificing quality of work.